Football first,
always
JØGA was started by Alex and his friends, all of them on the pitch since they could walk. Training in the rain, away games in half-empty buses, celebrating goals like World Cup finals. That's the life we grew up with, and none of us would trade it for anything.
Your player,
nowhere to be found
Off the pitch it was always the same problem. Club merch only ever had this season's squad, and good streetwear had nothing to do with the game. The players we grew up with, the legends and the cult heroes, were nowhere on a tee worth wearing.
So we started
making them
It began with sketches in a school notebook and too many late nights comparing fabric weights. One player, then the next. Every tee gets its own design and its own title, in the player's own language: Il Comandante, El Niño, Le Petit Prince.
And the list keeps growing. Today you'll find legends, cult heroes and today's stars, each as a back print and a front portrait, all on the same organic cotton tee. New players are added all the time.